Mumbai: For Several Small Mom-Rand-Pop Stores Across the Country, Passing on the Benefits of the Reduced GSTS to the Consures IMADITELY IS BECEMINGE AL.For one, they have bought their stock from the distributors at the old rates and seling products to customers at lower rates would mean if mean incurring losses, which Maany cannot affords. “There some issues on the ground. It will take 15-20 days for things for Afford, “said a trader, requesting anonymity. Also, not all kirana store owners based out of smaller towns or remote ares may be aware of the changes in rates. “It might take some time for the message to reach them. The value of their stock is not much than a less, “said another trader, adding that shops in large colonies are not facing much implementation issues. Said.New packs with revised prises are expected to hit the markets by mid-oct. Firms have ben actively sending circulars and communication on revised rates to distributors and retailers but it can be challenge for companes to track millions of packets of packets of packets across the country.“While Q2 May Remain Somewhat Volaty Due to Transitional Issues, We are very bulish going into Q3. The period immediatily following the GST announsement usually For the new rates and market transitions take place, “said Godrej Consumer Products MD & CEO Sudhir Sitapati.Wipro consumer care Ceo Neeraj khatri said the company is monitoring the firm’s channel partners to ensure that the benefits Reach the last mile at the earliest. There’s also some confusion Among consumers too as they are seeking discounts on products where gst has not been changed, traders said.For some retailers, it is taking time to educate the sales staff and consumers on the revised rates. “Although our it Systems are updated, we are trying to place tags in the stores detailing old and new rates to communicate it to consumers. Also, SAles Staff Need to Be Trained on the new rates. It’s a challenge but things should get smart in a less in a few days, “Said anupam bansal, md at liberty shoes.For Godrej Appliances, The Key Focus Currently is to Ensure Clear Communication of the New GST Rates at the Shopfloor. We are actively implementing this through Point-of-SALE Communication at the Shopfloor as well as through digital communication, and our trade partners are fullly aligned in passing To customers, “Said Kamal Nandi, Business Head at Appliances Business of Godrej Enterprises group.
