Lalit Modi and Jatin Paranjape
Former India Cricketer and Selector Jatin Paranjape has offered a rare glimpse into the dramatic transformation of Indian Cricket’s Global Image and the Personal Journeys Behind It. Go beyond the boundary with our youtube channel. Subscribe now!Speaking on the Bombay Sport Exchange, Paranjape Traced The Journey from Bcci’s first apparel sponsorship to Lalit Modi’s Audacious Vision of Making TEAM India A WORLLDWIDE ON His Father Vasu Paranjape’s Coaching Legacy and the Complexities of Growing Up in a Famous Cricketing House.Lalit Modi and the “Big Brand” VisionParanjape, who worked closely with nike during its association with the bcci, recalled the revolutionary moment when CRICKET APAREL OCERL BECAREL BECAME more than just uniforms.“A lot of credit needs to go to Lalit Modi,” He said. “He was the guy who thought big and wanted a big brand from an apparel percent. Saw the Indian Team as a Global Brand – and now we’re living that reality. “Nike, paranjape explained, had to adapt to cricket’s unique needs. “They have to learn about cricket shirts and trousers, and how to fit there into the nike ethos of lightweight, zero-distraction performance wear,” He said. Small but meaningful innovations followed, from trousers with buttons for easy changes to personalized touches for Sachin Tendulkar. “He had a sai baba pendant, so only his shirt had a v-cut so it would show when show when batting,” Paranjape Recalled.While the gear matters, he stressed that the “real meat of the deal” was licensing and merchandising. Replica Shirts and Branded Apparel Helped India’s Cricket Team Make The Leap Into BComing a Marketable, Global Identity.Vasudeo paranjape“S” School of Belief “Switching from Boardroms to Maidans, Jatin reflected on the Influence of His Father, Vasudeo Paranjape – a Former Cricketer, Coach, and Mentor to Generations of Mumbai Players.“My Father was very big on having belief in his players. He Trusted Them,” He said. Unlike the strict, Silent dressing rooms of the past, vasu fosted an atmosphere of Empathy and freedom. “Players had a voice. They played hard, they played fair, and they all the win,” Jatin Remempted.He narrated anecdotes that revised his father’s fearless style, including a famous deciation against a strong mumbai mumbai university side LED by Sandeep Patil. Despite Being Short on Bowlers, Vasudeo’s Bold Call Turned The Match in Dadar Union’s favor. “He was willing to gamble, but always for the team’s brand of cricket,” Jatin said.Even in personal adversity, vasu embodized resilience. “Once he got Hit in the Mouth, Spat out two teeth, waved everyone away, and hit a Six Next Ball,” Jatin Recalled. “That was the style – calling a spade a spade and doing the hard, right thing.”The burden of a famous nameBeing the son of such a towering personality wasn’t always Easy. Jatin admitted it was “a no-mind situation.”“You’re always going to be compared. Not just as a cricketer, but as a person,” He said. “My Father was knowledge more for his coaching and leadership than his playing. That comparison was tougher, but you have to find your own path.”Supportive peers in a young bombay team, he said, Him shrug off the weight of expectations.
