Puerto Rican rapper and singer Bad Bunny after his halftime performance on Sunday night, once again dominated headlines. The show split opinions instantly. Some praised its cultural power, while others rejected it outright. But, within hours of performances Bad Bunny erased his entire Instagram presence. The sudden move added fuel to an already raging conversation.
The Instagram reset that shocked fans
Not long after the halftime show ended, fans noticed a dramatic change. Bad Bunny’s Instagram account went completely blank. Every post vanished. His following dropped to zero. His display picture disappeared. Memes exploded across platforms and speculation ran wild. One reaction captured the strategy angle clearly: “He just had the biggest stage possible, so whatever he drops next is gonna have everyone’s attention, whether they loved the halftime show or not”. Another viral post read, “Bad Bunny deleting his Instagram after the Super Bowl is peak ‘reset the timeline’ behaviour. That’s the universal sign for ‘I know I broke the internet'”. Another one wrotem, “Bad Bunnys PR team completely scrubbed their ig page TPUSA halftime broke them ???”
A performance that divided the internet
On the Super Bowl stage, Bad Bunny delivered a show rooted in his Puerto Rican identity. He transformed the space into a lively street-style celebration. The performance followed a love story narrative. Guest appearances like Ricky Martin, while Cardi B and Pedro Pascal were among the dancers who joined. Bad Bunny became the first halftime headliner to sing entirely in Spanish.
Trump enters the controversy
The debate escalated when Donald Trump reacted publicly. Posting on Truth Social, Trump slammed the performance and the decision behind it. He wrote, “Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children that are watching from throughout the USA, and all over the World. This ‘Show’ is just a ‘slap in the face’ to our Country, which is setting new standards and records every single day — including the Best Stock Market and 401(k)s in History!” The comments intensified the backlash. Coming just days after Bad Bunny’s Grammy win, the moment proved his influence remains undeniable.
