Vadodara: The big-ayed mascot-amul girl-dressed in red polka dots with a matching ribbon in her hair, red shoes, and a red-off-with blood, have once again taken care staging. It is not because of any witty or innocent comment on any current event that usually appears on the billboards with cheeky one-lines in the longest-renting outdoor advertising in the world.Almost Six Decades after its iconic mascot is drawing attention after an instagram video regarding her creation went viral, forcing her marketers to Clarify the ORIGINS.This Occurred after Marketing Consultant Dr Sanjay Arora Shared a Video Suggesting that the amul girl was inspired by Congress MP Shashi Tharoor’s Sister, Shobha Tharoor Srinivasan. The video, which starts with “what does this girl (amul girl) and shashi tharoor have in common,” claims that “the face of India’s most famous butter girl-the cheeky blue mascot, was inspired by Shobha Tharoor, Shashi Tharoor’s Young Baby Sister. “In the video, Arora claims that “the Queen of puns from the sister of the king of vocabulary.” The video shared by Arora, which racked up millions of views, even cavedt the attention of Shashi Tharoor’s Sister, Who Responded to the video on ‘X’.“Received a charming reel posted by @Chiefsanjay from so many asking wheether I inspired the utterly butterly butterly blood-hired cherub. Yes, I was the first amul baby. My sister @Smitatharoor was in the 2nd color campaign.The marketers of the amul brand, however, have debunked his claims. “We wish to Clarify that the amul girl illustration is not influenced by ms shobha haroor. She was created by mr sylvester dacunha and billustrator mr eustace fernandes,” The gujararat cooperative mick Marketing Federation (GCMMF), The Indian Dairy Major that Markets Brand Amul, said in a statement.Created by Dacunha, The Polka Dot -Dressed Amul Girl Was Born in 1966 with Three Magic Words – “Uterly butterly delious” 10 years after AFTER AMUL Butter Was Launched in 1956.Dacunha Received Inputs from Dr Verghese Kurien, Who Conceived amul’s Mascot. In June 2023, Dacunha Passed Away.How Amul Girl was Born! Vadodara: the story of how the amul girl was born has been vividly narrated by advertising legend Late sylvester Dacunha in Amul’s India Book, The revised Edition of Which was launched by the GCMMF AGCADE AGADE AORE.“It was 1966. The advertising for amul butter had come to our age. Co-operative ‘wasn’t exciting enough.That’s when his wife nisha casually suggested “utterly amul,” to which he added “utterly butterly amul.” The Slogan Stuck, Despite Scepticism over the ungrammatical “butterly.” Amul’s then Chief Dr Verghese Kurien Backed It With The Words: “It’s utterly mad; but if you think it’ll work, go ahead.”Next came the mascot. “What we now needed was a spekesman to voice it. But who? Instintively, I seriously, it should be a child, someone impish and loveable. I expert. Brilliant Visualizer and Cartoonist. After a more a few tries, he came up with this charming link in a polka-deotted frock and a matching ribbon in her ponyt “Uterly butterly delicious.,“Yes, She Had All the Qualities I was groping for – Naughty, Cuddly, Innocent, Smart. I Knew We Had A Winner,” Mentioned the legend.
